Motion Masters interview presented by iMotionTV recorded during the Bearing & Power Transmission World Meetings 2024 (www.bearing-power.com), in Istanbul.
A MICRO FACTORY APPROACH: FROM MARKET ENTRY TO EXPANSION
In this Motion Masters interview Mr. Thomas Becker, CEO of Pulsar Industries spoke about an innovative strategy for companies looking to enter new markets while minimizing risk and maximizing adaptability, particularly in the green technology sector.
From micro-factories to global expansion, discover how this Austin-based company is revolutionizing manufacturing across continents.
Key points discussed include:
1. Addressing globalization challenges such as protectionism, localization risks, and ESG regulations in new markets.
2. The micro-factory concept as an initial low-cost, low-risk entry strategy.
3. Risk mitigation strategies, including local partnerships and flexible workforce solutions.
4. Focus on sustainability and green technology integration from the outset.
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